Style Guide


I am beyond excited for our shoot and want to make sure you feel your absolute best in what you wear!


If you are more of a visual person, click the links below to check out my Pinterest boards with various outfits inspiration:


Maternity Outfits Inspo

Lifestyle Newborn Outfits Inspo

Family Outfits Inspo

Couple Otfits Inspo


I have also attached a little gallery of some helpful color combos at the end of this article. Now, let's cut to the chase:


Avoid These No-No's:

  • Ball caps (dressy hats are fine). They can look too casual and distract from your face.
  • Logos. They can be distracting and take away from the timelessness of your photos.
  • Large patterns (plaid, floral, stripes). These can be overwhelming and draw attention away from the people in the photos.
  • Neon colors. They can cast unflattering colors onto your skin and are generally too bold.
  • Very short skirts. They limit your posing options and can make you feel uncomfortable.


1. Ladies first:

  • Pick something you feel great in—it shows in photos! When you feel confident, it shines through in your expressions and interactions.
  • Think maxi/midi dresses or jeans and a pretty blouse. These allow for playful poses and natural movement.


2. Men:

  • Stick to neutral colors—white, gray, beige, black. These colors complement almost any outfit choice and setting.
  • Denim button-ups with sage, khaki, or black pants are always good. They offer a classic, versatile look.


3. Color Palette:

  • Choose earthy tones, pastels, or neutrals. These colors blend beautifully and are flattering in photos.
  • Stick to 3-4 colors for a cohesive look. This keeps the outfits harmonious without being too matchy-matchy.
  • Find color inspiration on Pinterest! It’s a great resource for finding complementary color schemes.


4. Coordinate, Don’t Match:

  • Lay out outfits and coordinate colors. This helps you see how the colors work together.
  • Use layers and accessories to tie everything together. Scarves, hats, and jewelry can add a nice finishing touch.


5. Use Solids:

  • Focus on the people, not the clothes. Solid colors help keep the attention on your faces and emotions.
  • Avoid logos, bold patterns, and neon colors. These can be distracting and take away from the natural feel of the photos.


6. Consider Location:

  • Match your outfit to the setting. Think about the environment and dress accordingly.
  • Beach: Casual or maxi dress. Sandals or bare feet work best.
  • Urban: Dress up a bit more. Think stylish and chic.
  • Winter: Warm layers and dressy coats. Stay cozy but stylish.


7. Think About Home Decor:

  • Match outfits to your home’s color scheme for framed photos. This ensures your photos will look great on your walls.
  • Consider how your outfits will look in the room where you plan to display the photos.


8. Winter Shoots:

  • Dress Kids Warmly: Keeps them happy and cooperative. Warm kids mean more smiles and less fuss.
  • Visual Layers: Sweaters, vests, scarves—get cozy! Layering adds depth and interest to your outfits.
  • Hidden Layers: Stay warm with extra socks and under-layers. Comfort is key for everyone.
  • Winter Accessories: Beanies, mitts, scarves, and boots are perfect. They add charm and complete the winter look.


Now, the promised color combos gallery: